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'Dragon' Flies to Top of Box Office

March 28, 2010

Paramount and DreamWorks Animation's 3D toon "How to Train Your Dragon" saw healthy returns over the weekend at the domestic B.O., but with an estimated $43.3 million at 4,055 playdates, failed to set the frame ablaze.

Overall B.O. was down 14% from the same frame last year.

MGM's laffer "Hot Tub Time Machine" debuted at $13.7 million off 2,754. Pic, starring John Cusack and Rob Corddry, played best among its target demo of older males, with 65% of the aud over 25.

The specialty market offered several choices from name filmmakers, led by Focus Features' holdover "Greenberg," starring Ben Stiller, with $1.1 million at 181 engagements, and Sony Pictures Classics' launch of the Atom Egoyan-directed "Chloe," grossing $713,542 at 306 Stateside locations.

Overseas, "How to Train Your Dragon" claimed an estimated $31 million on 5,594 screens in 54 territories. Added to revenue from early bows last week in three markets, including Russia, the toon's international cume now stands at $42 mil.

"Dragon's" 3D component repped a sizable portion of the pic's overall domestic take, accounting for 65% of the weekend gross. Read More




 
 
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